Sports Illustrated is officially entering the live event space with the launch of SI Beyond the Pitch, a premium, multi-city event series scheduled to take place across four major World Cup host cities this summer. The series promises to blend high-energy musical performances with the excitement of soccer’s biggest tournament, offering fans an unparalleled experience. The tour, produced in collaboration with Authentic Live and Medium Rare, will feature a star-studded lineup including Diplo, 50 Cent, The Chainsmokers, Nelly, and Gordo. These events are designed to coincide with key matches, creating a central hub for fans in each host city. The series kicks off in Los Angeles on June 12 at the historic Hollywood Palladium, headlined by Nelly. The tour then moves to Dallas on June 20 at SILO with a performance by Gordo, followed by a Miami stop at DAER on June 26 featuring The Chainsmokers. The grand finale takes place in New York City on July 18 at the iconic Cipriani Wall Street, featuring a powerhouse performance by 50 Cent and Diplo. Matt Goldstein, EVP of Authentic Live, noted that the brand has established itself as a premier destination for sports and culture, stating, “Whether it’s Travis Kelce and Justin Bieber or the next generation of athletes and icons, the guest list reads like a who’s who of sports and culture. That’s what we build toward every time.” The series is supported by a robust roster of global partners, including Verizon, Marriott Bonvoy, BetMGM, BOSS, Velocity Black, and Champion. Lenovo serves as the Presenting Partner, providing cutting-edge technology to enhance the fan experience in Los Angeles and Miami. Tickets and VIP tables for all four cities go on sale this Friday, May 15th, at 10 AM ET. Fans are encouraged to pre-register at SIBeyondThePitch.com to secure their spot at what is poised to be one of the most significant event series of the summer.Sports Illustrated Launches ‘Beyond the Pitch’ World Cup Event Series
A Star-Studded Schedule
Immersive Brand Partnerships