This weekend, LA-based promoter Framework, one of the world’s leading independent purveyors of underground music experiences, launched its highly anticipated new event concept, re:frame. The inaugural series is taking place at Reframe Studios Indoors, a state-of-the-art soundstage in Atwater Village. Over the last 24 hours, LA crowds have been raving about the new venue on social media. Naturally, there has been tons of positive feedback. For the very first time, the studio is now transformed into an innovative, large-scale nightclub. Of course, this further cements Framework as a driving force in Los Angeles’ cultural landscape. The first re:frame event kicked off this Friday, January 16, with the Grand Opening Party, featuring a headlining set from Billboard-charting artist MK with support from Jaden Thompson and Sweet Like Chocolate. The verdict is clear, the audience loved the new large-scale venue with Framework’s touch on it. In fact, the studio reminds us of a small-ish version of Coachella’s Yuma Tent stage. Following this week’s launch, the series then rolls into four consecutive weeks. These will showcase some of the world’s top house and techno artists: All re:frame tickets are sold via DICE. Limited parking is available as a purchase add-on to a DICE ticket. Framework is renowned for producing innovative event experiences in unconventional spaces, with a history of transforming iconic LA locations such as Hollywood Boulevard, California Plaza, and The Historic Sears Building into unprecedented dance music havens. With their re:frame series debuting this weekend, the company kicks off its new year. As a result, it is solidifying that reputation even further. Since its inception in 2013, Framework has passionately shaped Los Angeles’ dance music scene while simultaneously curating top-shelf events around the globe. The production team has hosted over 200 artists and 1.1 million guests across more than 35 venues internationally. It has also become the principal consultant, talent buyer, and event producer for businesses and brands looking to present novelty nightlife experiences to their markets. Its dynamic portfolio includes Hollywood’s premier dance venue, Sound Nightclub, as well as Hollywood’s newest nightspot, The Spotlight; producing Wynn Las Vegas’ bi-annual Art Of The Wild festival; the desert after-party series Framework In The Desert; and a partnership with Goldenvoice on Coachella’s Yuma Tent, The Shrine Los Angeles, and The Fonda.LA Crowd Wowed by Framework’s New re:frame Venue
re:framing LA’s Nightscape
Framework