Spotify and Ancestry to curate 'soundtracks of heritage'

Spotify and genealogical historic document firm, Ancestry, will work collectively to curate customized playlists comprised of the highest releases from the cultures of the listeners’ ancestors. Ancestry.com customers’ AncestryDNA check outcomes will determine the particular cultures to which members’ ancestors belonged. Spotify and Ancestry will then use that info to craft playlists that embody the highest releases throughout the cultures of 1’s ancestors. “Someone with Chinese heritage would possibly get classical musician Wu Fei on their playlist, whereas an individual with a Spanish background would possibly get the rock band Los Sírex. This will ‘encourage [Ancestry’s] viewers to discover the soundtrack of their heritage,’” stated Spotify’s Head of Partner Solutions, Danielle Lee.

Executive Vice President and Chief Marketing Officer at Ancestry, Vineet Mehra says the joint initiative between Spotify and Ancestry is about “a lot greater than the stats and the information and the information.” “How can we assist individuals expertise their tradition and never simply examine it?” Mehra provides. “Music appeared like an apparent manner to try this.” Those can see how various their present musical preferences are Spotify and Ancestry’s “Musical DNA pie chart,” accessible right here.

H/T: HYPEBEAST