Spotify is expanding deeper into the live music economy through a new integration with SeatGeek, allowing users to discover and purchase official primary concert tickets directly within the Spotify app. The move builds on Spotify’s existing concert discovery features and comes as the company reports that it has helped artists generate more than $1 billion in ticket sales to date. According to reporting from Music Business Worldwide, the SeatGeek partnership enables Spotify users to browse and purchase primary ticket inventory without leaving the platform. The integration is designed to reduce friction between music discovery and live event attendance. This integration with Spotify helps remove friction at the moment of discovery, so fans can go from listening to an artist to choosing great seats in just a few steps. For our partners, it also creates a more direct and informed connection to fans as interest turns into attendance. Russ D’Souza, co-founder and president of SeatGeek Spotify’s concert tools have long connected listeners with tour dates based on streaming behavior. This update takes that one step further by embedding ticket purchasing directly into the listening experience. SeatGeek will power the official ticket inventory surfaced within Spotify, while Spotify provides the data-driven recommendation layer — connecting fans to shows based on their listening habits. The integration aligns with Spotify’s broader “What We’re Building for Artists in 2026” roadmap, which outlines expanded tools designed to convert streaming engagement into real-world revenue opportunities. This partnership with SeatGeek represents a significant step in our mission to build a best-in-class event discovery platform,… By connecting our highly engaged audience with official primary tickets from an authorized source, we are creating a more contextual concert discovery experience that helps fans find tickets alongside the music they love. Abbie Riley, business development lead at Spotify In its recent industry update, Spotify emphasized its role in helping artists monetize beyond streams, including: The company stated that artists have generated more than $1 billion in ticket sales through Spotify’s live event features so far. While Spotify previously experimented with direct ticket sales and its own ticketing initiatives, this SeatGeek partnership signals a strategic pivot toward collaboration rather than competition in the ticketing space. For artists, the integration could mean stronger conversion from listener interest to live attendance. For fans, it simplifies the process — moving from discovering a song to securing a ticket in fewer steps. As streaming platforms increasingly compete on engagement rather than just catalog size, live event integration may become a key differentiator. Spotify’s role in the live music ecosystem appears to be growing — not as a promoter, but as a connective layer between digital discovery and physical experience. Read the full article on Spotify for artists blog Here Image credit to SeatGeek. Spotify Teams Up With SeatGeek to Streamline Ticket Sales Inside the App
Turning Streams Into Ticket Sales
Part of Spotify’s 2026 Artist Roadmap
A Bigger Play in Live Music
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