TikTok is testing a new feature that would allow users to stream full songs through Apple Music without leaving the TikTok app — a move that could significantly tighten the link between short-form discovery and full-length streaming. According to reporting from Music Business Worldwide and 9to5Mac, the feature is currently being tested in select markets and integrates Apple Music playback directly within TikTok’s interface. The development appears to be part of a broader collaboration between the two companies, potentially tied to new “Listening Party” functionality. TikTok has become one of the most powerful music discovery engines in the world. However, the path from hearing a 30-second viral clip to streaming the full song has traditionally required users to leave the platform and open a streaming service. This test aims to remove that friction. Instead of redirecting users externally, TikTok’s new integration would allow Apple Music subscribers to stream complete tracks inside the TikTok environment. If rolled out widely, this could increase conversion from viral exposure to monetized streams. The move is especially notable following TikTok’s decision to shut down its standalone streaming service, TikTok Music, in 2024. Since then, the company has pivoted toward deeper integrations with established DSPs rather than competing directly. The Apple Music partnership signals a strategic recalibration: rather than building its own streaming ecosystem, TikTok appears focused on strengthening its role as the dominant discovery layer. According to 9to5Mac, Apple Music and TikTok are also experimenting with enhanced social listening experiences — potentially allowing users to engage with music collectively within TikTok while streaming through Apple Music. While details remain limited, the concept reflects a broader industry shift toward blending social engagement and streaming in a more seamless way. For artists and labels, this integration could: However, questions remain around whether similar integrations will expand to Spotify or other streaming services — and whether exclusivity could play a role in future partnerships. For now, the feature remains in testing. But one thing is clear: the boundaries between social media and streaming platforms are continuing to blur.TikTok Tests In-App Apple Music Streaming in Select Markets
From Viral Clip to Full Stream
A Shift After TikTok Music’s Shutdown
The “Listening Party” Angle
What It Could Mean for Artists