We went to an underwater rave and that is what occurred

Have you ever listened to music underwater? What about on the backside of the deepest diving pool on earth? What would that be like? Well, that’s what the brainboxes at Desperados, the tequila flavoured half-alcopop half-beer hybrid, have determined to seek out out with their newest occasion, Deep House, in Y-40, the world’s deepest man-made diving pool simply outdoors Venice.

Arriving on a sticky late-summer’s day, we’re shuttled to a lodge with a bus filled with influencers: YouTubers, Instagrammers and Twitterers with extra followers than you possibly can shake a stick at. They’re all painfully clean-cut and it’s type of like being caught in a Black Mirror episode with a herd of Blue Peter presenters — fixed saccharine selfie movies and faces lit by telephone glow all day and evening.

This being a branded occasion although, it is smart, as you possibly can’t get far more Instagram-friendly an occasion than Deep House. Travelling an hour out of mainland (or island) Venice we arrive at Y-40, the world’s deepest pool, which might usually appear like every other constructing, besides now it’s been taken over by Elrow, with their trademark actors and fizzingly vibrant decorations bursting out of each seam within the gaff. But we’re there to expertise the world’s deepest rave, and after getting some primary directions on how to not die, we modify into our swimming trunks and are shepherded as much as the pool to be submerged.

We went to an underwater rave and this is what happened

After placing on a helmet that makes us really feel like we have been about to launch into area, we slowly decrease ourselves down a ladder into the pleasantly lukewarm water, at first freaking out that we’re going to drown after which realising that really the helmet works, and what’s extra has audio system which might be pumping Artwork’s set straight into the air round our heads.

DJ Mag and our fellow #influencers calm down on a metallic stage beneath the water as Artwork performs in a glass tunnel in entrance of us. It all feels a bit like a pc recreation; like we’re playable characters, and Artwork the ultimate boss, besides as an alternative of lightning bolts he’s sending out acid home bangers.

One factor that’s immediately noticeable is that it’s extremely troublesome to bounce whenever you’re 4 metres underwater. And, after getting over the preliminary mind-blowing sensation of what’s truly occurring, this author begins to really feel a bit awkward that he is basically standing round nearly bare in entrance of a fully-dressed Artwork and a crowd of ravers. It is admittedly bizarre, however in the end it’s actually enjoyable.

We went to an underwater rave and this is what happened

After that, we’re given the possibility to freedive sans helmet and fuck round within the pool by ourselves, which truly feels lots much less claustrophobic and is extra entertaining. We handle to fist-bump some ravers via the glass a number of occasions and even stand on high of Artwork’s head for a good drop, which, though not a private life aim of ours, certainly is for somebody someplace on the planet — so whoever you might be, that one’s for you.

We then have our moose totally spruced in true Elrow style. Wth pretty pink wigs and a few wacky make-up adorned, we’re within the temper for some traditional Elrow motion: particularly, pounding tech-house pumped out onto a dancefloor stuffed with confetti, inflatables and folks loving life. We handle to pop into the tunnel to catch a little bit of Peggy Gou’s set, and although she’s completely hounded by a number of individuals shoving telephones in her face the entire time, she nonetheless performs a wonderful little bit of acid home which works completely with the Atlantis rave vibe occurring.

One huge qualm although: no DJ Stingray? What the fuck guys? This is actually the proper place for him!

We went to an underwater rave and this is what happened

As the evening careers on, aided and abetted by Desperados-infused cocktails and slush puppies, the home retains pumping, the confetti retains raining and the Elrow actors maintain being zany.

There are those that are all too able to bash branded occasions, however we now have to confess it’s a very unreal expertise, not like something we’ve ever completed earlier than or will most likely do once more, and in the end we’re fortunate sufficient to expertise it as a result of Desperados need to push their title out a bit.

Is that basically the tip of the world? It relies upon how cynical you need to be. This journalist personally has no downside with branded content material or branded occasions like this. At the tip of the day, multinational companies are those with all the cash, so why not no less than create unbelievable experiences with that? Is that basically any worse than the present set-up of getting a browser attacked from all angles by intrusive sidebars, autoplay movies and annoying pop-up adverts? Some would possibly argue it’s extra subliminal and intrusive, however no less than it’s attempting one thing new whereas doing it. Either approach, Deep House is a as soon as in a lifetime expertise we’re glad to be invited to.