YouTube Is Scheming How To Get More Users To Pay For Music and It's Kind of Messed Up

As reported by Bloomberg, YouTube is increasing the number ads that some users will see between music videos. The newly developed strategy will help convince more its billion viewers to pay for a subscription service from the Google-owned streaming site.

“You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad right after that,” Lyor Cohen, Google’s global head music said in an interview at South by Southwest music festival.

While YouTube has tried to increase its subscriber base in the past, Cohen says that “this time will be different.” Apparently the strategy is to “frustrate and seduce” users YouTube’s free service into paying for its paid option.

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