Insomniac Unites with Avalon Hollywood to Expand Nightlife Portfolio

A bold move unites two titans in the nightlife world! Insomniac, led by visionary CEO and founder Pasquale Rotella, and AVALON Hollywood nightclub, helmed by founder John Lyons, come together for a transformative partnership. It is bound to reshape the landscape of entertainment in Los Angeles and beyond. This collaboration promises to fuse Insomniac’s unparalleled expertise in producing world-class music festivals and events with AVALON’s rich history and reputation as an iconic venue. All this at the heart of Hollywood’s vibrant nightlife scene.

AVALON is not just another venue; it’s an integral piece of Hollywood’s music history, and we’re honored to join forces with an amazing visionary like John Lyons to bring Insomniac’s signature to this truly iconic venue. Here, we plan to celebrate the legends of dance music, as well as support the rising talent who are shaping the future of the genre. We are incredibly excited about this venture and the possibilities it holds for the music community

Pasquale Rotella, Founder and CEO of Insomniac

For over two decades, AVALON has stood as a beacon for Southern California’s vibrant music scene. It has firmly established itself as one of Hollywood’s most iconic landmarks. This legendary venue has hosted entertainment royalty from every corner of the industry. From The Beatles’ first West Coast performance to Stevie Wonder, Stevie Nicks, Jennifer Lopez, The Weeknd, Billie Eilish, Bruno Mars and more. AVALON’s storied halls have been a cherished home for musicians at every stage of their journey. Featuring two distinct event rooms—The Main Room and Bardot—they each deliver a unique ambiance and musical experience. Equipped with state-of-the-art audio-visual technology and lighting, the venue boasts the most cutting-edge sound systems available today.

Partnering with Insomniac, under the visionary leadership of Pasquale Rotella, is a momentous step for AVALON Hollywood. Pasquale’s dedication to crafting extraordinary experiences and pushing the boundaries of live entertainment perfectly aligns with our ethos. Together, AVALON and Insomniac are poised to ignite the nightlife scene with unparalleled energy and innovation, with an unwavering commitment to the magic of music setting the stage for unforgettable nights and memories that transcend the ordinary.

John Lyons, Founder of AVALON Hollywood

On March 2, 8x GRAMMY nominated artist Kaskade took the stage at AVALON to kick off the new partnership to a sold-out crowd. The spring season will begin with Insomniac producing evening programming and special one-off events throughout the week, with a stellar lineup of electrifying performances, along with Insomniac’s fan favorite branded shows like Bassrush, Basscon, Factory 93 and more.

Artists slated to perform at AVALON this Spring include:

(3/9) Bassrush: Riot Ten

(3/23) Tchami

(4/6) Bassrush: Reaper

(4/13) Basscon: Radical Redemption

(4/19) JSTJR

(4/20) Space Yacht x RNBW 420

(4/27) Factory 93: Cristoph

(5/4) Factory 93 x Night Trip: Paco Osuna, Blackchild, Melanie Ribbe

(5/11) HARD x Lights Down Low: Interplanetary Criminal, INVT, Lake Hills, Corey Sizemore b2b Richie Panic

(5/25) Habibeats

(6/1) Bassrush: Barely Alive, Beastiboi b2b Mad Dubz

(6/15) Toolroom ft Mark Knight & Friends

(6/22) Bassrush: Ghengar

(7/27) Dreamstate: Paul Van Dyk

For the latest news and updates on upcoming shows at AVALON or any of Insomniac’s music venues across Southern California and the U.S., visit Insomniac’s website or the one for Avalon. To stay up-to-date with all things Insomniac and AVALON, be sure to follow Insomniac on FacebookXInstagram, and TikTok, as well as Avalon on FacebookXInstagram, and Tiktok.