Instagram Teases New Feature: “Lockable Posts”

Instagram has started testing a new feature dubbed as “Lockable Posts.” Not just a gimmick, this feature will allow creators to hide a post behind a secret code, which could become a real tool for creators, brands, and marketers. Imagine teasing a product launch, hiding bonus content behind a puzzle, or sharing something only select followers will see. Check out how it works on a sample post from the company below:

• This post shared by Instagram requires you to enter a secret code in order to unlock the post and view its contents. This secret code can be guessed using hints, which the company has provided on the lock screen and the caption of the post.
• In this case, the secret code is “threads.”
• Entering this code on the post’s lock screen unlocks a reel that says “coming soon.”

The post on Instagram’s official Design account indicates that the company is planning to roll out this feature in the near future. However, the exact timeline remains a mystery. There is also no clarity on whether the company will opt for a phased roll out or a large global launch. It is also worth mentioning that the test post features a reel and it remains unclear if the company would enable users to hide other posts, such as long videos and image posts.