Joey Purp shares new song/video “Outside,” announces new project

Three years after his last full-length project QUARTERTHING, Chicago rapper Joey Purp has announced his new tape UpLate. The project is a “house record,” according to a press release, and you can certainly get a flavor of that in its lead single “Outside.” Purp flexes like he’s making up for lost time but never sounding desperate for attention over a beat that would make Frankie Knuckles proud. Watch the flashy music video above, and read Purp’s statement on UpLate below.

We really just wanted to expand. Expand on everything we’ve done. Expand on our sound. Expand Chicago’s sound and what that means to the world. We wanted to give a glimpse at our history and our future at the same time you know. There’s a saying, you don’t know where you’re going unless you know where you came from. In hip hop, we say it ain’t where you from it’s where you at. So this is where we’re from and this is where we’re at and this is where we’re going. And this is what it sounds like.

Thumbnail photo by Amanda How