Mez hosts a fantastical TV shopping channel in “Loading”

Mez is a Raleigh, North Carolina artist known for rapping, but he’s also worked with J. Cole’s Dreamville as a creative director and did a shoe for Puma. Today, he’s the host of a fake TV shopping network for his new music video “Loading.” The products on sale are top-of-the-shelf: the Hotep Kit, a book called How to Change Your Handshake for Suburban Living, a delicious looking cereal called “Hoop Dream-O’s” (sponsored by none other than T.J. Walker of the Indiana Pacers) and more. Funny stuff, but the song’s refrain of “Who’s gonna save us?” hints at something deeper, and Mez obligingly unpacks it in his verses. Watch above.