NYLON Launches Exclusive Miami Residency at Mary Lou’s for Race Week

Media lifestyle brand NYLON is bringing its exclusive membership experience to Miami Race Week for the first time with a two-night residency at Mary Lou‘s from April 30-May 1. Presented by MINI USA, the event transforms the sought-after venue into what organizers call a “high-voltage hub where music, fashion, and culture collide.”

The Miami expansion builds on NYLON’s successful winter takeover in Aspen and represents the latest offering from NYLON Membership, an invite-only program designed for what the brand calls “today’s cultural connectors and scene-shapers.” The membership delivers access to NYLON-hosted events, brand partnerships, and VIP perks.

“NYLON Membership is about creating spaces where culture moves at race speed,” said Bryan Goldberg, CEO of BDG. “For Miami Race Week, we’re bringing our community to Mary Lou’s Miami, where music, fashion, and nightlife converge at the center of one of the city’s most high-energy weeks.”

Joe Cervasio, Co-Founder and Managing Partner of Mama Hospitality, expressed enthusiasm for the partnership. “We’re thrilled to partner with visionary innovators like NYLON. Bryan and his team continue to push boundaries across media, publishing, and marketing, while their marquee events consistently set the standard. We couldn’t be more excited to partner with them for Mary Lou’s first Miami Race Week.”

MINI USA Partnership and Additional Sponsors

MINI USA will kick off the residency with a car display featuring their Countryman and Cooper 2-Door models, complemented by race-themed bites and co-branded street-style racing jackets. The automotive brand operates as a business unit of BMW of North America and has been selling vehicles in the U.S. since 2002.

Bio-Oil joins as an additional sponsor, creating what they’re calling a “classic pit stop moment” with their pit crew distributing curated “tune-up” bags containing Bio-Oil Skincare Oil for attendees.

As NYLON continues expanding its in-person event presence, the Mary Lou’s residency positions itself as the centerpiece celebration for Miami Race Week. The exact timing for both nights will be shared upon confirmation to attendees.

Those interested in NYLON Membership can apply at nylon.com/membership.